Side projects

Off the clock.

My brain’s happy place: daydreaming about all the ways the everyday things I use could work better. Here are a few I got to play with.

Concept2021

Salad in a Jar

A passion project built around one simple idea: fresh salads, layered in a jar and ready to go.

View project
Concept2021

PAINTress Your Pain

A museum app where visitors rate their pain by choosing a painting, then see how others felt.

View project
Client2022

MentaMorph Money

Turned a 20-round finance game into a 4-round onboarding that every tester finished.

View project
Client2019

Social media reels

Seasonal Instagram reels I storyboarded and animated for Coca-Cola: Halloween, Pride, and summer music.

View project
Concept2021

Salad in a Jar

An app for building a balanced salad in a jar, one layer at a time.

The idea

Pick a dressing, then toppings, greens, healthy fats, protein, and carbs. The jar fills as you go, and the nutrition adds up with it.

What I made

The concept, the illustrated ingredient library, and a clickable Figma prototype.
Concept2021

PAINTress Your Pain

Pain is hard to put into words, so this concept uses paintings instead.

The idea

Think of the last time you felt pain. Pick the painting that feels most like it, rate how intense it was, then see how 150 other people rated the same painting.

Where it could go

With enough responses, the paintings could become a shared visual vocabulary for pain, one a pain clinic could use alongside existing pain scales.
Client2022

MentaMorph Money

A financial literacy game for young adults, turned from a 20-round spreadsheet game into a short, swipeable app onboarding.

The problem

Testers found the tutorial too long, and it never explained the money concepts behind the game.

What I did

As lead UI designer and UX researcher, I cut the tutorial from 20 rounds to 4, ended each with a quick knowledge check, and added optional pop-ups that explain each concept.

Result

Onboarding completion in usability testing went from 78.5% to 100% after one round of fixes.
Reels
24.8K612
brand.accountFollow

Trick or treat? Treat. 🎃 #RefreshYourFear

♪ Original audio
Client2019

Social media reels

Seasonal Instagram reels for Coca-Cola. For each moment, I explored storyboards, then animated the chosen direction in After Effects.

Final storyboard

Final Halloween storyboard: a pumpkin full of Coca-Cola bottles, a witch drinking a Coke, ending on the red disk with Happy Halloween.

Explorations

Option 1: pixel style, a spotlight finds a Coke cup among bats.
Option 1 · Pixel spotlight
Option 2: a red pumpkin dissolves into bubbles and bats, revealing the red disk.
Option 2 · Bubble pumpkin
Option 3: a smiling jack-o’-lantern dissolves into bubbles, revealing the red disk.
Option 3 · Jack-o’-lantern