Resume

Product Designer · Healthcare, Behavior Change & Design Systems · Chicago, IL

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Summary

Product designer with 10+ years in design, including 4+ years leading end-to-end healthcare product work at Vitality, a behavior-change platform serving millions of members through large U.S. health plans. Co-lead design for a multi-product provider and coaching platform, partner with R&D and Product on incentive strategy, and contribute to Vitality’s global design system. A background in brand design and building a 160K-follower fitness brand brings a practical understanding of motivation and habit change.

Experience

Product Designer · Vitality Group

Apr 2022 – Present
  • Currently leading design for a strategic partnership embedding Vitality’s health engagement experience into a national financial benefits platform’s new app; joined on-site discovery workshops and now drive design execution with the partner’s team, identifying experience and terminology gaps for members new to health tracking.
  • Led design of a behavior-driven rewards framework with R&D and Product, restructuring point values and activity categories across mobile and web so incentives reward behaviors linked to health outcomes, and repositioning health content into a dedicated Health experience.
  • Co-lead design for a provider and coaching platform ecosystem, unifying workflows across acquired products and connecting provider operations with member-facing health engagement experiences for millions of members across large national health plans.
  • Led a quantitative unmoderated usability study of a redesigned modular homepage with UX research leadership; established a 49% task-success baseline for finding point history and delivered four recommendations on interaction consistency, discoverability, personalization, and navigation.
  • Partner with Vitality’s global design system team to merge the U.S. Atlas component library into a unified global system: auditing U.S. components, identifying new patterns, and guiding them through global review.
  • Led design to resolve top customer-support findability complaints by resurfacing buried member workflows, balancing easier access against the business’s reliance on verified data sources.
  • Designed a native in-app feedback prompt for a cross-functional mobile quality task force, giving dissatisfied members an identifiable in-app support path; alongside engineering-led stability fixes, the effort raised the iOS App Store rating from 3.3 to 4.8.

Founder & Fitness Educator · Taste of Fitness LLC

2016 – 2021
  • Built a health and fitness brand to 160K+ Instagram followers, creating content and programs focused on long-term habit change.

Graphic Designer · Finished Art

2015 – 2019
  • Designed branding, packaging, and digital assets for national brands including Coca-Cola and Fuze; delivered 400+ digital ad assets across platforms and campaigns.

Skills

Product design: End-to-end UX, interaction design, information architecture, prototyping, wireframing, design systems
Research: Usability testing, unmoderated studies, user research, journey mapping, research synthesis
Tools: Figma, Sketch, Adobe Illustrator, Adobe Photoshop, Mural, UserTesting, Airtable, Notion

Education & awards

M.F.A. Illustration · Savannah College of Art and Design2015
B.F.A. Graphic Design · University of Tehran2010
UX Design Bootcamp · General Assembly2022

Awards: GDUSA American Package Design Awards (2019); Best of Category, PIAG Awards (2019); American Graphic Design & Advertising 13 (2016)