Fuze Brew Iced Tea
The purpose of these labels is to educate consumers in 1 second about what FUZE is. The brand needs to explain each flavor and show how the individual fruits come together to create one fuzed flavor. The labels need to be bold but straightforward enough to capture consumer attention among other competitor brands.
Background:
Designing labels for Fuze new disguising category revolving around being bold and spicey.
Concept A: Watermelon
Label design based on CLEAN REFRESHMENT cues.
Target audiences insight: I’m always looking for experiences, food, and beverages that help me take on the day and be at my best with my family and friends.
Benefit: New Fuze Iced Tea brings you thirst-quenching and flavorful fusions that help refresh you throughout your day.
RTB (Reason to Believe):
• A smooth blend of sustainably-sourced tea infused with B-vitamins
•Made with refreshing fruit flavors and herbal extracts
•Sweetened with real sugar